• The Future of TV, Broadband and Commercials

    With the continued success of YouTube and with NBC and ABC launching broadband video players where viewers can watch full episodes of hit TV shows on the internet, it appears that technology is just beginning to demonstrate the new ways of delivering television and entertainment.

    Whether you watch it or work in it, the world’s most powerful medium is changing the game for consumer, producers, distributors, networks and advertisers.

    The impacts of this paradigm shift were discussed in a panel called, “The Future of Television Distribution,” at the premier entertainment and technology conference, Digital Hollywood, which took place in Santa Monica, Calif., Oct. 23-26.

    The general consensus of the executives on the panel who work with video on demand, DVR and IPTV in some way, shape or form, is that content is moving and customers are coming, but now what?

    To prove this development, they provided the statistic that 16% of all Web use occurs when watching TV and that 4% of all Web use is either immediately before or after watching TV. So there is defintely a coexistence between TV and the Internet.

    Panelist Lori H. Schwartz, senior vice president at Interpublic Emerging Media Lab, brought up the point that it’s not just the 18-24 group that is using the Internet and TV congruently either. She shared an anecdote of how her 78-year-old mother prints recipes from the Food Network’s Website after watching an episode of Rachel Ray cooking chicken. Plus, she said many of the baby boomers will be retiring soon and have this behavior already.

    Not surprisingly the discussion about the future of television of course gradually turned into a conversation about ad models, branding and commercials. Thus, how to profit from the interlocking of Web and TV.

    According to Nielsen Analytics’ Larry Gerbrandt, the average broadband user is 29-years-old and for every two minutes of program content shown on TV, comes a 30 second commercial unit. That’s a lot of commercials for people to watch during a one hour show. ABC and NBC’s broadband media players, which stream full online episodes of shows like Desperate Housewives or Studio 60, come with fewer and shorter commercial spots. They also allow for the opportunity of extra interactivity with brands and possible click-through engagement. Unlike DVR and Tivo though, you cannot fast forward these short commercial spots in their online videos–it’s the small price you have to pay for being able to watch their shows whenever and wherever.

    As a result, Jeff Zucker, CEO of NBC Universal told Newsweek in their Oct. 30th issue that network executives must stop counting only viewers who catch a show at its prime-time debut and start noting “how many watched it in all of its incarnations.” For instance, NBC.com counted 2 million streams of the network’s new prime-time shows including Heroes in their first week of availability online.

    However, Andrew Solmssen from Schematic, a full-service interactive agency that has designed the user interface for many online broadband players, said that commercials should adapt in the future like the space itself and become more targeted or the ad model will fall apart. He said, if you do not have children you should never have to see a Pampers ad ever again, since you are not going to be buying them or find the commercial useful. In the future, he speculated, consumers are going to have to want to watch ads, relevant ones, or pay a premium to not watch them at all.

    Ian Blaine, CEO of thePlatform and Tivo’s Vice President of Product Marketing, Jim Denny, chimed in to this idea by saying that if you are interested in something then a commercial isn’t just an ad, it becomes informational. For example, if you are passionate about BMWs you wouldn’t find a commercial on the newest BMW model a disruption, but a chance to gain knowledge. Thus, companies should leverage the opportunity as a brand and allow people to watch the commercials that they are interested in; after all it’s those interested audiences who are buying their products.

    Personally, I know I hate sitting through commercials that do not pertain to the things that that I’m interested in, but I could not imagine TV without the beauty, fashion or food service commercials that I enjoy, since that’s where I usually first learn about new products.

    Another interesting fact gained during the panel discussion was that according to studies broadband usage spikes during business hours from employees watching video clips of shows or even full episodes (no comment! ;-) . comScore, a digital measuring service, also echoed this statistic in a recent study that they did, which concluded that daytime streaming on PCs accounts for the vast majority of all Internet video. Their data also showed that Noon has been pinpointed as the absolute peak of Internet prime-time, since employees feel more liberated to indulge then for a work break. Hmm years ago there were coffee breaks, now it seems there are online episode watching breaks.

     October 31st, 2006  BroadBand   No comments

  • Broadband Deals – Is Contract Broadband For You?

    You are sure now that broadband is for you but not on what term or basis you want to have it. Better understanding of the packages and their norms offered by the providers and by calculating them along with you needs and other aspects, you can find out a better option.

    Are you flexible with your broadband deal?

    In the competitive market, you will be hearing of new services launched every month, in which you may find one to be a better deal for yourself. So switching to that provider may sure save your money and for it, your existing broadband connection should allow it without charging in volume for disconnecting the service.

    Who should not have a broadband contract?

    If you want a broadband for your short-term requirement or if you are planning to move your house soon then you can just ignore the contract broadband option at very first.

    Moreover, there is lot to benefit from a package having no contract because you can cancel your broadband connection whenever you want and most providers charge only up to the last month of using the service.

    Suppose you sign for a long-term contract package and in mid of the contract time, you are forced to leave the service because of any of your reason then you might need to pay the monthly charges for the whole contract time. For example if the service is of 12 months contract then you have to pay charges for 12 months even if you do not make use it.

    Broadband on monthly contract

    In the UK, most of the ISPs ask to sign for a 12 months contract and demand to pay additional charges in case of discontinuing in between. So if you really want ease in having the service then you have to look for other available packages and recognize them before.

    Broadband on monthly contract is one that you can sign up. This gives you the flexibility of canceling your service any time with prior one-month notice to the provider. Many ISPs in the UK offer this type of broadband.

    Still you need to be well clear with the charges like monthly subscription charges in which providers charge more if you have not signed it for long term. This is mainly done to cover their overall costs. A low priced 12 months contract and 10 months contract under monthly contract basis may cost same. So if you are in need to have a broadband connection for 11 months only, you can sign up for a year time contract instead.

    Pay as you go broadband

    For home users, pay-as-you-go broadband option should be the preferable choice. As home users doesn’t use much for downloads and uploads, the option serves their exact needs as the users pay only for the actual usage which is calculated in terms of uploads and downloads.

    Therefore, users who are very much cautious about their spending can have the pay-as-you-go broadband. Some providers even make available the cost capping facility to the users that the users can have a control on their monthly charges.

    How well you require being clear with yourself, to have a broadband or not, to that extend you need to be well clear on what fee basis your broadband should be. For the most part, it depends upon the circumstance you are going to be with and planning accordingly will help you in choosing the broadband package for you.

     October 19th, 2006  BroadBand   No comments

  • How To Watch Satellite & Cable TV On Your PC FREE – Tips

    Today you can get instant access to watching satellite TV on your PC but is it all as good as they say. These are how to watch satellite & cable TV on your PC FREE – Tips

    NEGATIVES:

    For some shows I watch such as my favourite live sport show you have to get it set up 10- 15 minutes beforehand otherwise you not going to get as good of a feed.

    As this is not a paid TV cable or satellite service there is buffering involved which means you might have to wait under a minute or two before you can watch a particular program.

    Depending on the speed of your computer, if it is a dial up I probably wouldn’t advise you to consider this.

    POSITIVES:

    Over 3000 STATIONS on your PC or Laptop for a one time low fee. That means you can stop paying for high-priced cable or satellite services! Watch LIVE Games (even the games that are not shown elsewhere) – With this software!

    There are no subscriptions needed and no recurring charges and the picture is DVD quality.

    The choices you get are sports such as ESPN, news, movies, music, weather, kids channels, educational, shopping, clips plus radio stations and much, much more. It works anywhere in the world with no need to buy extra hardware equipment or a PC TV card because the TV channels are streamed through your internet connection. You just need an Internet connection.

    Watch TV in English, Spanish, German, Arabic, French, Italian, Russian, Dutch and more. You may also browse world TV by regions or by country name you do this by choosing a country and watch there TV programs from that country so many to choose from. They will be adding many more quality stations in the near future such as ESPN 2, MTV USA, HBO, Playboy TV, Pay Per View, + many more.

    There is a forum, which helps you out if you have any questions.

    MY CONCLUSION:

    Satellite TV for your PC is solely I believe up to your computer if you have dial up I wouldn’t recommend it. Otherwise if you don’t mine waiting for the buffering to watch your program and also a one time low fee to watch satellite TV on your PC then its forever free instead of paying recurring charges to watch on your TV this is the way to go.

     October 16th, 2006  BroadBand   No comments

  • Features of the 30" Apple Cinema Flat Panel Monitor

    The newest innovation in flat screen technology is the Apple Cinema Display. This new monitor is incredibly crisp, space conscious and makes a day at the computer feel a lot better. Can you imaging doing your work in front of a screen larger than most people’s televisions? If your answer is yes, take a look at some of the features of the 30″Apple Cinema.

    With a 30″ screen it is easy to visualize your entire project in one glance. The large display space gives the user 77% more screen real estate and a higher resolution, making editing in place a reality and allowing the user to work on a two page spread without ever squinting an eye.

    The wide screen of the Apple Cinema Display flat screen monitor offers a more natural format for arranging the documents you’re working in a way that’s best for the user. The brain is more apt to think side by side, rather than left to right, and with the increased screen size, it’s easy to place any two elements of a project right next to each other to increase efficiency. From email to the most sophisticated graphic design, the Apple Cinema flat screen is excellent for users who want the best in quality.

    The monitor itself is designed with the user in mind. The Cinema display hovers over the user’s desk on a curvaceous stand and since it’s the lightest monitor Apple has ever created, it only requires a light touch to change the viewing angle from 5 to 25 degrees.

    The Apple Cinema Display is also versatile for the user on the go. It is completely compatible with MacBooks. This gives your otherwise blah presentation from a laptop a huge boost with an impressive desktop canvas.

    Like all Apple displays, the Cinema Display comes with a FireWire 400 hub as well as a USB 2.0 hub. This gives the user the option to connect their digital cameras or camcorders. The USB is perfect for iPods, printers and scanners.

    The Apple Cinema Display flat screen monitor is definitely the most impressive way to go if you’re looking for the hottest technology in flat panel monitors. So if you’re in the market to make your time at the computer easier or impress clients, look no further

     October 13th, 2006  BroadBand   No comments

  • What are Your Internet Connection Solutions?

    Of primary concern to all internet users is their actual connection to the internet.A user needs to look at all the factors and weigh the benefits and costs

    #Reliability – is the connection available 24/7, or do you get a busy signal?

    #Speed – at what speeds can a user upload and download files?

    #Costs – what are the setup and monthly costs for the internet connection service?

    #Support – is support available 24/7 and is it free or is there a cost associated with it?

    #Availability – is the desired service available at your location?

    Available options with good and bad features include:Local dial up with phone company (local isp) – While this many times is the simplest, often times, they are the most costly and support can be an issue. Speeds are typically the slowest at 26k to 56k connection speeds.

    Software file compression- If you only have 26k dialup isp connections available to you or you want to speed up your DSL connections, this is an important option you should take a look at. With this type of software you can increase your internet connection speeds by as much as five times for very little money. Popular software products that accomplish this are ActiveSpeed, PropelAccelerator, Dr. Speed, and SuperSpeeder, Highly recommended solution to increasing your browsing experience.

    Local dial up with national firm – This is by far the most popular with companies like AOL, People PC, Juno, EarthLink, and Netzero providing this service to millions of users. These certainly are the most cost effective and provide excellent 24/7 support. With the high speed upgrade options you can approach 112 k speeds. If the company has a local or toll free number available in your area, then this alternative provides the lowest cost isp internet connection.

    Cable connection – If cable TV is available in your area, many firms also provide an internet connection for an additional fee. Requires special cable modem. Speeds are anywhere from 512k to 10Mps.

    DSL or digital service line – Many local phone companies are providing this service to selected areas. Requires installation of DSL modem on your computer and speeds typically are from 512k to 9Mps. The distance from the local hub also affects your speed. You will pay 2 to 3 times the costs of basic dial up.

    Broadband – Is a term loosely thrown around that is applied to a DSL, cable, wireless, or satellite internet connections. Technically broadband is a minimum of 1.5Mbs but is used to market products with bandwidth as low as 512k. When you hear the term broadband used, think like “health food”, an undefined marketing catch word.

    Wireless internet connection – This option is available in limited area’s and requires a wireless modem on your computer. Speeds typically are 2Mbps and this is a flexible approach as you do not need to be hardwired or plugged in. Available in many metro area’s.

    Satellite internet connection – This is the perfect solution for remote area’s if you require a high speed internet connection. Upload and download speeds are different and in some cases you can only download via satellite and are required to upload via dial up. This is the most expensive alternative, but you can get service basically anywhere in the world. Speeds starting at 500k are available. Contact Directway for dependable and fast satellite internet connections.

     October 7th, 2006  BroadBand   No comments

  • Mail: Illegal account Usage

    *Got a mail in one of my broadband forums……

    Hi All,

    Few days back I installed dataone broadband connection at my house. After initial installation of the Huawei DSL modem I was told that someone will contact me and provide me assistance in configuring PPPoE setup. But to my surprise none turned up, inspite of several reminders to the BSNL office in-person and on phone.
    After great difficulty the helpdesk engineer provided username and password details for access. I configured my Win2K pc for RASPPPoE and started using the connection yesterday night.

    To my surprise I found that account has been charged for 140MB of usage. I had actually taken a Rs.250 Home plan for 400MB and was shocked to see the above usage at my first login.

    I came to know that BSNL has appointed third party guys to help users in connecting to the Dataone who has done this mischeif.

    Complaint to dataone helpdesk is of no help till now and they are washing away their hands.

    I regret now to have taken this connection and very skeptical in recommending to my friends

     October 6th, 2006  BroadBand   No comments