• Tata Sky To Invest 20 Million More In Indian Market

    Tata Sky planning to invest Rs 20 billion more in Indian operations

    DTH Company Tata Sky has stated that they plan to invest Rs 20 billion to expand their presence in the country. The company added that they expect to take 5-7 years to break even.

    Tata Sky CEO and MD Vikram Kaushik added in a statement: “We have already invested close to Rs 10 billion. We will pump in a further Rs 20 billion.”

    The company charges Rs 3999 for hardware and installation cost. The subscription cost is around Rs 300 per month.

    Tata Sky further claims that they already have a subscriber base of half a million. They aim to benefit from the upcoming Cricket World Cup by adding more subscribers.

    The company has also planned a free subscription promotional scheme for the next three months.

    Kaushik added: “We are on course to achieve our target of one million subscribers in our first year of operations. We have activated half a million boxes. The World Cup should give us a spurt as we have interesting value-added features.”

    Tata Sky also has roped in Bollywood star Hrithik Roshan for its new marketing campaign.
     February 26th, 2007  BroadBand   No comments

  • What’s Going On With Tata Indicom

    I wonder why is there no news regarding Tata Indicom since so many days

    I have been using the Tata Sky and i really like it as on now. Great service

    Tata Indicom….well i need some news.

    Do you have one?
     February 2nd, 2007  BroadBand   No comments

  • Tata Sky offering 6 months free rental for new subscribers

    With the implementation of CAS in the metros in India, the DTH players are playing it aggressively in India. DISH TV recently announced their decision to slash their DTH prices by almost half.

    Now, Tata Sky has an amazing new offer for new customers where they are offering 103 channels and all interactive services free of monthly rentals for six months.

    This means that the customers can save around Rs. 1800 on rentals if they get a Tata Sky DTH connection now.

    Customers having multiple television sets can save more. Even Reliance has said that they would enter the DTH market with their Blue Magic service by the middle of next year.

    Tata Sky said that their ‘Free Television Viewing for 6 months’ promotion is valid only in New Delhi, Mumbai and Kolkata between Dec 28, 2006 and Jan10, 2007. Customers would be required to pay the setup and installation fee which comes to around Rs. 4000 per television set.

    Customers are also waiting to get their hands on the MTNL provided IPTV service.

     December 31st, 2006  BroadBand   No comments